This week we add your voice and face to everything you’ve built. Video creates connection and trust faster than any other medium, and it doesn’t have to be Hollywood — this is about clarity, consistency, and authenticity. We’ll make a short grabber, an anchor video, then repurpose both.
Why this matters
- Video builds connection and trust faster than any other medium.
- Short, consistent clips keep you top of mind; market updates position you as the local expert.
- 58% of buyers say online video sites are very useful in their home search (NAR 2025 Profile of Home Buyers & Sellers).
- 85% of social video is watched silently, so captions aren’t optional.
The short attention-grabber (30–60 seconds)
Block 15 minutes once a week to film one 30–60 second video on a single tip, insight, or market stat. Record it vertically on your phone in natural light and post it to your Facebook and Instagram stories (TikTok and Reels optional). Short, clear, authentic videos always outperform “perfect” ones — this is about making you memorable in seconds.
The anchor long-form video (3–5 minutes)
Once a week, block 30 minutes for a 3–5 minute deeper dive — something like “3 Things Buyers Should Know Right Now.” Post it to YouTube, Facebook, and LinkedIn. This becomes your anchor content: it positions you as an expert, works for you 24/7 as evergreen content, and attracts serious clients who are doing their research.
Repurpose and share
One recording becomes many touches. Clip a 15-second highlight into a reel, pull a quote into a graphic post, and send the link by text to three SOI contacts — “Hey, thought you’d like this update.” Save everything in your Video Content Calendar as drip content, and batch-record 2–3 videos in a single sitting so consistency is prepped, not pressured.
This Week’s 3 Steps
- 1Record 1 short (30–60 sec) attention-grabber video and post it to stories.
- 2Create 1 long-form (3–5 min) anchor video and post to YouTube, Facebook, and LinkedIn.
- 3Repurpose it — share clips and the link with 3 SOI contacts and log it in your Video Content Calendar.
Pitfalls to Avoid
- Don’t wait for perfect production — visibility beats virality.
- Don’t use too much jargon; speak in plain, human terms.
- Don’t skip subtitles/captions — 85% of social video is watched on mute.
Your Weekly Rhythm
- 15 minutes a week for the short video.
- 30 minutes a week for the anchor video.
- Share with 3 SOI contacts each week.
If you only do these 3 steps this week — you win.
Picture 6 weeks from now: 6 short + 6 long videos in circulation — 12 touchpoints with your SOI in six weeks, and 2–3 new conversations started by year-end without buying a single lead.