Recorded live at a 6th Ave Homes training class — expect a real, conversational session.
You’ve built a business that attracts leads. This week we make sure none of them slip through the cracks. The goal is to convert attention into appointments by capturing every lead and responding F.A.S.T. — a simple system beats “trying harder” every time.
Why this matters
- 78% of leads choose the first agent who responds — speed builds trust.
- A response time under 10 minutes converts roughly 8x higher.
- Agents who track leads consistently close 2–3x more per quarter.
- If it’s not in your CRM, it doesn’t exist — one missed contact can cost a deal later.
Capture every lead in one place
Every conversation, comment, and open-house visitor goes into your CRM. Tag where each one came from — SOI, online, open house, social, referral — so you can measure what’s actually working. Organized data makes follow-up easy and turns your CRM from storage into leverage. Block 15 minutes to log and update contacts.
Respond F.A.S.T.
Treat every new lead like a five-minute window of opportunity. The F.A.S.T. Playbook keeps it simple:
- F — the First 5 minutes matter most.
- A — Add to your CRM immediately, with tags.
- S — Send a quick, valuable touch (a link, a stat, a next step).
- T — Take notes and schedule the next step before you move on.
Fast acknowledgment
“Hey Brian! Thanks for reaching out about homes in Fort Worth — I’ll send you some info and options shortly.”
The weekly Power Hour
Once a week, block 30 minutes to review every lead. Update your tags (New, Hot, Warm, Nurture), send two follow-up texts or DMs, and identify one or two leads to move forward — an appointment, a lender intro, or a showing. Tag every lead with a next step before you end the hour, and finish with one warm outreach. This rhythm keeps the follow-up loop alive so leads never go cold overnight.
This Week’s 3 Steps
- 1Capture every lead in your CRM with a source tag (block 15 minutes to log and update).
- 2Respond the same day with value — block 10 minutes each afternoon for a “Response Review.”
- 3Run a weekly 30-minute Lead Review Power Hour to update tags and move 1–2 leads forward.
Pitfalls to Avoid
- Don’t let leads sit overnight — they’re cold by morning.
- Don’t send generic messages; be personal.
- Don’t treat all leads the same — tailor follow-up to their interest level.
Your Weekly Rhythm
- 15 minutes to log and update contacts.
- 10 minutes each afternoon for a Response Review.
- 30 minutes once a week for the Power Hour.
If you only do these 3 steps this week — you win.
You stop chasing business. Your pipeline is organized, responsive, and predictable, and you become known for speed, clarity, and genuine follow-up — that’s how trust scales.